Horticultural trade exhibition, GreenItaly, launches its 2025 event on Tuesday 20 May looking at the future of the international horticultural industry through climate-drive challenges.

Hosted in London by the Italian Embassy and the Italian Trade Agency, the International Association for Horticultural Producers (AIPH) approved exhibition features a panel discussion. 

Titled The Change Landscape of Horticulture, the panel is moderated by AIPH secretary general Tim Briercliffe. 

Panelists included Cristina Morbi from Maetherea, Antonella Melone from  Italian Association of Landscape Architecture (AIAPP) and Gardenia’s Emanuela Rosa-Clot. 

They are also joined by Andrea Minghi from Giorgio Tesi Group, and YouGarden’s Henry Williams.

Briercliffe says the sector needs to “adapt quickly and together,” adding:

“The plants and practices we use today may not suit the landscapes of tomorrow.”

The panel also discusses climate-resilient plants, the role of non-native species in supporting biodiversity and the importance of plant supply chains in shifting market expectations. 

GreenItaly 2025 will take place in Parma 15 – 17 October, showcasing Italy’s plant production, urban greening and growing technologies.