The Horticultural Trades Association (HTA) has recently announced that three new non-executive directors will be joining its Board.

Martin Rowe, Jacqui Prior and Brett Avery have been appointed to serve a three-year term to help shape the strategic direction and governance of the member organisation. 

Rowe, director of HortiNet, has more than 40 years of horticultural experience across numerous sectors of the industry. 

Prior, a finance professional with over 30 years of experience, has worked for Farplants since 2013.

Avery, previously HTA vice president whilst managing director of Farplants, but now acts as Group chief executive to develop Arboraco Group and lead the transformation of Alba Trees. 

Will Armitage, HTA president, says the new Board members “bring a wealth of knowledge and experience, along with a deep understanding of the sector’s opportunities and challenges”.

The appointments were announced during the HTA’s annual general meeting (AGM) held after Horticulture, the Conference at the Barbican Centre in London on 25 September.