EGO Europe has announced its agreement with Royal Reesink on the acquisition of all outstanding shares of Stierman De Leeuw B.V (SDL). 

Set to take effect on 1 November 2025, the acquisition will allow EGO to respond quickly to market developments, streamline the supply chain and further strengthen its competitive position. 

Based in Apeldoorn, SDL will continue its operations whilst part of EGO. 

Peter Melrose, managing director of EGO Europe explains “SDL has played a crucial role in building the EGO brand in the Benelux market,” adding:

“By bringing the business directly into our European structure, we can further invest in the dealer network, strengthen service and support, and accelerate growth in this important region.”

Both companies look forward to a strengthened service in the European market.