Global Stone introduces Global Landscaping as its new umbrella brand to clarify the company structure and entire product portfolio.

The move follows a strategic brand review designed to simplify the group’s identity in order to create a scalable platform for future growth.

Under the new structure, all products and customer-facing activity will lie underneath the Global Landscaping umbrella, with Digby Stone remaining as the company’s independent brand.

Founded in 2003, the company has spent years hosting multiple sub-brands, the collective brand gives customers a new, clearer idea of the business and its full portfolio.

Nick Sharpe, managing director of Global Landscaping comments on the move:

“With our existing brand we were operating under many guises.  We reviewed this both internally and with our customers and also reviewed and redefined our brand promise.  Our new business architecture gives a clear, consistent and logical branding structure to our ranges, which in turn will help future growth for both us and our customers.”

Not only is this about “future-proofing the business,” Sharpe adds, it allows the company to focus on investment and deliver with greater clarity and reliability to customers.

The transition to Global Landscaping will roll out in phases ensuring consistent communication and dedicated sales engagement.