Lantra, a training provider for land-based industries, has announced its new branding to reflect its renewed focus and long-standing purpose to improve skills and recognition of those working in the sector.

At the heart of the new branding, Lantra unveils its ethos, Land. Skills. Futures., which “captures the breadth of Lantra’s work and its commitment to both people and the planet,” says the non-for-profit organisation.

Aiming to combine clarity, confidence and a practical hands-on approach, the new branding hopes to benefit the sector.

Daisy Hooper, director of policy, research and external relations, comments:

“Our new brand reinforces our commitment to the people and organisations we work with every day, while ensuring we are well positioned to support the future of the land-based and environmental sectors.”

Lantra also celebrates in 60th anniversary this year, as the next sixth months will be pivotal for the company. Changes will be implemented with partners, providers and stakeholders during the transition period in order to adpot the new brand as a manageable pace.

It is worth noting that no changes will be made to qualifications, standards or services that partners and leaners rely on.