In conversation with John Haeffele at Renson, he discusses the ever-growing trend of clients extending and enriching their time in the garden.

What’s your role at Renson? 

I’m the sales manager for the UK and Ireland looking after our strategic network of partners. I speak on a regular basis with our partners and have the honour of meeting end clients at such prestigious shows as RHS Chelsea Flower Show. I enjoy this the most as you get to hear exactly what their customers think of our products. 

Are we seeing a rise in people wanting to make the most of the garden year-round?  

Yes, it has become far more obvious to us that people value their time in the garden. We try to make that experience as enriching as possible by choosing the right partners who can design gardens that mirror the aspirations of their clients. We always appreciate that we are only a small part of that design and it is their knowledge and flair that brings it to life. Our goal is to give the clients as much opportunity to be outside all year and this reflects in our product portfolio.    

Will this continue to rise? 

Homeowners are increasingly viewing their gardens as an extension of their living space rather than an area used only during the summer months. The demand for comfortable, functional outdoor environments has grown significantly as people look to spend more time outdoors, entertain at home and maximise the value of their property. We expect this trend to continue as outdoor living becomes a permanent part of modern home design.

How can this be achieved? 

Creating a truly usable outdoor space throughout the year requires a combination of shelter, comfort and flexibility. Solutions such as pergolas with adjustable louvred roofs, integrated lighting, heating, side elements and weather sensors allow homeowners to enjoy their outdoor space in changing conditions. By protecting against sun, rain and wind, outdoor areas can be used comfortably across all seasons. 

What are some of your favourite things that Renson does?  

What sets Renson apart is its focus on innovation, quality and design. Every product is developed with the belief that outdoor spaces should be enjoyed as naturally and comfortably as indoor spaces. We are particularly proud of our integrated approach, where technology, aesthetics and functionality work seamlessly together. From award winning pergolas to integrated screens, lighting and outdoor living solutions, every detail is carefully considered to enhance the outdoor experience. 

How does Renson work to be as sustainable as possible?  

Sustainability is embedded throughout our design and manufacturing processes. We prioritise durable, high-quality materials such as aluminium, which is highly recyclable and designed to last for decades. By creating products with a long lifespan, we reduce the need for replacement and minimise waste. We also focus on responsible manufacturing practices, efficient production methods and designing solutions that help people enjoy natural ventilation, shade and outdoor living in a more sustainable way. At Renson, sustainability is about creating products that deliver long term value for both homeowners and the environment. 

What are some of your hobbies outside of work? 

Seeing my two lively grandchildren most weekends keeps me fit but I do enjoy going to the gym and playing golf. I love live music and like to eat well, travelling to many destinations to try all flavours of the World. 

What’s on the horizon for Renson?  

We are constantly improving the design and quality of our portfolio and have more, new, exciting, innovative additions that will be introduced later in the year. We also have our award-winning Amani which goes from strength to strength in residential, commercial and hospitality environments.