The US lawn and garden market features the largest proportion of zero-turn mowers. And now they are the second fastest growing category in the UK market. It’s easy to see why foregoing the conventional steering system on a garden tractor the zero-turn can mow a lawn in half the time. Driven and steered by the rear wheels via an independent transmission, the zero-turn’s easy control levers are all that’s needed to drive, brake, steer and spin on the spot; and at the end of the mowing row, turn 180º. A few minutes of practice and it becomes second nature, cutting easily and precisely while negotiating around obstacles like flower beds, trees and garden ornaments.
The sheer speed and simplicity of the zero-turn are what have created such demand in the US and now its popularity is growing throughout Europe. Ariens Company is a leading manufacturer of zero-turns in the US and reports it has seen demand in the UK grow extensively each year since setting up the British arm of the business. To meet the growing demand, Ariens Company has introduced a range of zero-turns with all the heritage of the Ariens brand. It is also actively expanding the dealer network, welcoming new dealers who are looking to join in the growth of the zero-turn market. In addition there are opportunities with other Ariens products such as walk-behind mowers, snow throwers, edgers and trimmers. The stocking terms are attractive, free marketing materials are available, and Ariens products come with a three-year consumer warranty and 90 day commercial warranty.
The family owned Ariens Company has built a reputation for engineering excellence over 80 years, manufacturing Ariens products in the US since 1933. Dealers are assured that the fundamental principle driving the design of every Ariens product has remained the same: building hard-working, reliable tools that are passed on from generation to generation.