Arbor Forest Products is launching its industry-leading digital asset library for Trex products as well as some of its own complementary products, providing stockists with easy access to media such as images, brochures and technical information.
The North Lincolnshire-based independent timber importer and processor, which is the exclusive distributor of Trex composite decking products in the UK through its decking division, Arbordeck, is launching the portal due to customer feedback from merchants keen to offer their customers a better digital service.
As well as keeping information on the brands and products in one place for ease of access, the digital asset library ensures accuracy of information on products. Users can be fully confident in the portal’s security, as it is password protected with access managed by Arbor Forest Products.
The launch of the asset library comes as merchants face a growing need to adapt to the ever-changing market, with a particular focus on the importance of online trading – which has been further propelled by the outbreak of Covid-19. And as the industry continues to recognise the value of well-presented social media marketing, the digital asset library will provide a selection of high quality images for stockists to use.
Commenting on the launch of the digital asset library, Arbor Forest Products’ managing director, Jason Ostler, said: “Arbor Forest Products is a business built on a passion for people and customer service, and this is at the heart of everything we do – which is why we’re proud to be providing our stockists with a secure digital asset library for all things Trex, as well as for some our own products. Our team has worked hard to create a user-friendly portal to help suppliers easily access information and media as and when required.
“This launch supports our commitment to supporting merchants in any way we can, and we’re confident that this asset portal will make things that bit easier for stockists. This is just the beginning, and we will continue to develop the portal to include more Arbor Forest Products assets.”