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AriensCo putting dealers in pole position at annual dealer meeting

AriensCo, an industry leader in outdoor power equipment, will hold its annual dealer meeting at the legendary home of British motor racing, Silverstone on 8th September. The day will be led by the senior management team including Jochen Schneider, Executive Vice President of EMEAA and Darren Spencer, Vice President for EMEAA with all on-programme dealers for Ariens, Countax and Westwood invited.

The meeting’s theme is Pole Position and will showcase AriensCo’s new products, people and support which will put AriensCo and its dealers in pole position for the new season, and future seasons to come.

The annual event will give dealers the chance to learn about the exciting news for 2023 including AriensCo’s ever expanding range of petrol and battery powered zero-turns and a new commercial brand, joining the AriensCo family.

The meeting will also give dealers the chance to discover new systems that will help market their dealerships and encourage growth and Ariens Academy – a programme to educate and train dealers on its products.

This will be the first in-person dealer meeting since 2019 where, due to Covid-19 restrictions, AriensCo had to hold virtual meetings and smaller roadshows. However, despite Covid-19, AriensCo didn’t take its foot off the pedal. In fact, AriensCo continued to invest in all areas of operations, fuelling impressive growth in the UK, Europe, the Middle East, Africa and Asia Pacific.

Darren Spencer, Vice President for EMEAA is excited to finally meet dealers face to face, “While our virtual meetings and roadshow helped us through tough times, I can’t wait to see all of our dealers again in person. We’ve been working hard to deliver on new products, partnerships and systems that are going to put us and our dealers in pole position now, and in the future.”

If you’re interested in becoming an AriensCo dealer or you’d like more information, please contact: marketingdepartment@ariensco.com

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