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GGM partners with Roberine for commercial mowers

GGM Groundscare is delighted to announce a new partnership with Roberine, the world class Dutch manufacturer of self-propelling mowing machines. The company has a rich heritage in the ride on commercial mower sector and as the business prepares to celebrate its 20thanniversary at its headquarters in Colne, Lancashire, the move sees it return to its roots.

Managing Director Chris Gibson explains more: “When the business was relocated to Colne back in 2000, we were suppliers of Kubota and Hayter Professional, which was subsequently bought out by Toro. We described the brands as the right and left legs of the business – the absolute cornerstones of everything we did. Over time, we’ve explored and been extremely successful in other sectors. Now, through Roberine, we have found the perfect partner, at the forefront of the development of commercial mowing machines for local authorities and commercial landscapers”.

GGM takes on the franchise from the 1st May and becomes the supplier across the North West region as well as South and West Yorkshire for these high-quality products. The range includes the NEW High-performance ride on flail mowers in 3 and 5 unit configuration in addition to the traditional cylinder options.

Roberine was recently purchased by the multi-billion-dollar Alamo Group, world leaders in the design, manufacture, distribution and service of high-quality equipment for infrastructure and maintenance. Their business empire includes McConnel, Bomford and Spearhead among other big names in the UK. This new partnership will complement and enhance our existing franchises of Kubota, Amazone, Major and Baroness and ensures the company can offer customers a greater choice of commercial equipment, supported by awarding winning after sales and service.

Managing Director Chris Gibson explains more: “We are extremely excited about adding the Roberine franchise to our portfolio, offering our customers the new generation of ride on commercial flail mowers. It is the perfect addition as we continue to grow in the commercial sectors”.

The new partnership has comes after GGM learnt of Roberines’ desire to develop its UK commercial business which would ultimately prove to be mutually beneficial. The GGM team explained their business ethos and strategy and were confident they could substantially grow the business across the North West of England and West and South Yorkshire, thanks to their experience in the commercial mowing sector. As part of this agreement GGM will take over the responsibility for the continued service and warranty of all machines supplied by the former dealers.

GGM have already added the Roberine F3 triple flail to its ever-expanding hire fleet and have several units already working in the marketplace with two local authorities, and have recently taken delivery of new F3 triple and F5 high output 5-unit flail demonstration machines.

Chris Gibson continues:“We believe the machines offer a superior quality of cut and performance advantages over other machines on the market and we’ve already been investing in training our after-sales team and parts inventory to ensure all Roberine customers both old and new receive the award winning service GGM customers have become used to. Roberine is a long-established brand and it’s history of success mirrors that of GGM Groundscare as we celebrate our 20th year at our head office in Colne. We are both committed to delivering outstanding customer service, fixed price service contracts, extended warranty packages and looking forward to demonstrating this to all our local authority and commercial customers across the region.”

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