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Green Up Campaign: Interview with idverde UK

idverde UK explains how Pro Landscaper’s new Green Up campaign is an opportunity for companies to share innovative ways to green grey spaces

Why do you feel the Green Up Campaign is needed?

idverde is supporting the Green Up campaign as we are big believers in the positive impact the industry has and can have on improving biodiversity in various settings. There are numerous ways to add value to outdoor food retail spaces, little refinements that no matter how big or small the space, can improve biodiversity without reducing the capacity for parking and visitors.

There are a number of great sustainability projects already being delivered by food retailers and we hope that, through this campaign, we can continue to work in partnership with new and existing colleagues to bring together sustainability and attractive spaces for visitors and staff to enjoy – adding a little green to some of the greyer areas can have a great impact on the environment and visitor experience.

What good and bad experiences have you had with landscaping in supermarket car parks?

idverde has had fantastic results working with food retailers to improve car parks and outdoor spaces. We like to revolutionise and invigorate the industry from planting trees to installing stunning wildflower areas. To ensure those spaces continue to benefit all, we carry out sustainability reporting to monitor developments of species within the area, working closely with the client at the start of the contract to provide sustainability guidance on how to improve outdoor areas, together, while providing evidence for their own sustainability strategies.

 

idverde has had fantastic results working with food retailers to improve car parks and outdoor spaces. We like to revolutionise and invigorate the industry from planting trees to installing stunning wildflower areas.

Where there has been limited outdoor space, idverde’s specialist planting brand Plantscape has installed seven-day watering planters with a wildflower mix in to attract pollinators and improve the visual appearance of ‘grey’ areas. They have proven to be a great solution for food retailers as they only require watering once each week and have forklift access to move them where they can have the most impact.

In terms of bad experiences, we’ve not had many. Colleagues in the industry are really committed to understanding how best to utilise outdoor spaces (however ‘grey’) in a way that doesn’t restrict commerce but also benefits the biodiversity of the area and creates an attractive and pleasant space for shoppers. We encourage that sharing of innovation.

What would you like to see change?

As with other sectors, food retailers are aware of the need to contribute positively towards climate change. They do this already through their supply chains, and we feel that through small changes and potentially some additional educational resources, they can get the most from the landscaping industry to not only make their outdoor spaces greener, but more environmentally friendly.

We feel that through small changes and potentially some additional educational resources, [food retailers] can get the most from the landscaping industry to not only make their outdoor spaces greener, but more environmentally friendly.

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