GreenThumb is “sowing the seeds” of future growth with plans to expand further post-pandemic.

GreenThumb a lawn treatment services with 220 branches nationwide and a network turnover of more than £48million.

Founded by CEO Stephen Waring in 1986, the business employs more than 100 staff at its St Asaph headquarters and is now led by Managing Director Paul Edwards, who took the helm just months before the onset of Covid-19 in the UK.

He is focused on further improving the customer experience and building on the solid foundations.

“Like all industries we faced challenges over the last couple of years, but our incredible team and service operatives worked hard to ensure health and safety were paramount, and that the standards we set were as high as ever,” said Paul.

“As a result, we managed to keep growing and have invested heavily in the wellbeing of our staff and the culture of GreenThumb, which is, and will always be, about people.”

Servicing more than three million lawns every year, operatives were able to continue working when other sectors ground to a halt, and Paul says they received many letters and messages from customers, thanking them for their support and reassuring presence.

Paul added: “We have plans to streamline our commercial and scheduling processes online, including a self-service portal that will make a big difference in terms of flexibility and efficiency.

“It will be more personalised, make recommendations and be tailored to their needs; it’s not about sales it’s about striving for an even better experience, something GreenThumb is renowned for.”

A winner of countless awards, the firm is also looking to forge new partnerships over the months ahead.

For more news and information from GreenThumb, visit and follow them on social media at @greenthumblawns. Alternatively, call 0800 0111 222.

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