More than 900 exhibitors have already registered and confirmed their participation in horticultural trade fair IPM ESSEN. The event, which is taking next year from 26 to 29 January, has 907 confirmed exhibitors, which the hygiene of the venue – Messe Essen – being a decisive factor,
Nearly 20 Dutch exhibitors had declared to be absent from IPM ESSEN 2021 due to the consequences of the COVID-19 pandemic. Oliver Kuhrt, managing director of Messe Essen, says: “We take note of the cancellation and respect the decision of our customers. At the same time, it is an absolute exception. For the majority of the exhibitors, participation in IPM ESSEN as an indispensable communication and sales platform is a matter of course.
“We are currently experiencing, not only in Essen, that large fairs with international participation can once again be held successfully. The be-all and end-all is a functioning hygiene concept, and we have proven that.”
Sabina Großkreuz, head of marketing at Messe Essen, adds: “A fair is not a concert or a soccer match. The distances between the participants are greater, and they are also much more widely spread over time. That’s why we are expecting regional shifts due to travel restrictions but assume that not much will change in the overall picture.”
Messe Essen’s hygiene concept can be found online and was recently successfully applied at the All About Automation trade fair. In addition to minimum distances and a mask requirement, it includes, for example, online registration of all participants and increased opportunities for disinfection and hand washing.