New for 2019, the HTA’s ‘Gardening is good for you’ campaign reveals just how good gardening is for everyone.
This new campaign is an evolution of HTA’s Plant of the Moment campaign. The campaign takes a fresh approach to gardening through the context of health and wellbeing. It aims to provide a broad opportunity to promote both plants and gardening.
Supported by National Garden Gift Vouchers, the campaign covers the full sensory value and experience of plants. This includes the likes of their fragrance and flavour, plus topics including:
- Growing your own tasty fruits, herbs and crops
- Encouraging wildlife, relaxation and mindfulness
- Connecting with the natural world outside
‘Gardening is good for you’ keeps gardening on the agenda throughout the year with monthly themed articles. These are written by gardening consultant and journalist Adam Pasco.
The themes are:
Grow yourself healthy Plants of the moment: year-round colour and interest
Create your perfect garden Plants of the moment: planting styles
Spring into action Plants of the moment: spring colour and spring planting
Be creative with colour Plants of the moment: colour themed displays May Get Set….Grow! Plants of the Moment: plants for summer displays and crops
Fill your garden with fragrance Plants of the Moment: Scented plants
Enjoy summertime in the garden
Plants of the moment: plants for instant colour and displays
The sensory experience
Plants of the moment: plants to excite the senses
Growing together – let’s get social Plants of the moment: The gift of growing
In touch with nature Plants of the moment: planting with nature in mind
Get down to earth Plants of the moment: Autumn planting
Plant away the winter blues Plant of the Moment: winter colour
The campaign will run for two years and content, images and other useful resources will be available for use by the trade and media.
Retailers will be able to create imaginative displays with monthly sale opportunities to promote products. The monthly campaign themes can also be the basis for blogs, articles, talks, and promotions to customers, and gardening clubs.
It will allow growers and retailers to work together in creative ways to interpret themes. It shall also help to select a wide range of ‘Plants of the Moment’ and associated products to appeal to customers in their area.
In tandem with this, the monthly themes will provide the trade and consumer media with valuable content for articles and columns.
Gardening is good for you, and for the health and wellbeing of everyone!