Hughes Bros and Battlefield Machinery take on Kubota

Hughes Bros and Battlefield Machinery will add to their offering to include a full range of ground care equipment.

“We’re pleased to be able to support both Hughes Bros and Battlefield Machinery,” explains Tim Yates, agricultural and ground care sales manager, Kubota (UK).
“This partnership will help Kubota to further strengthen its position in these key markets. We now have the ability to cross-sell between agriculture and ground care customers.”
Hughes Bros Agricultural Engineers based at Oswestry, established in 1973 by brothers Gary, Roy and Roger Hughes.
The business operates with a team of over 20 staff. It sees the expansion into ground care as an opportunity to strengthen its business. This further enhances its reputation as a supplier of quality tractors and equipment.
“There are great opportunities ahead, supplementing our existing agricultural business with Kubota’s prestigious ground care equipment,” says Richard Hughes, sales manager and partner in the family business.
“We’ve been looking after many ground care customers with parts and servicing. Now we can reinforce that with sales of new equipment.”
Hughes BrosBattlefield Machinery was formed in 2017 as a Kubota tractor dealer based in Shrewsbury.
Run by company directors Richard Evans and Meyrick Pope, the business is one that comprises a team of 14, of which six are mobile engineers.
Battlefield Machinery has built a reputation on delivering first class service for its customers.
“We’re delighted with this opportunity to expand our business into new sectors,” says company director Richard Evans.
“Ground care fits very well with what we already do. The ability to now provide sales, service and support to schools, golf clubs, parks and sports grounds is a fantastic opportunity.”
“Our customer base has evolved, and a lot of that is linked to the prestigious brands we supply and service,” he says. “We also want to apply our ‘can-do’ approach to customer service and back-up to the ground care sector.”
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