This year’s theme for International Women’s Day was #ChooseToChallenge. Organisations and individuals were offered the opportunity to “strike the #ChooseToChallenge pose with a hand high to show their commitment to choosing to challenge inequality, call out bias, questions stereotypes and help forge an inclusive world”.
We took a look at how some companies within our industry celebrated International Women’s Day.
At Pro Landscaper, we’re celebrating the inspirational women who form the backbone of the Pro Landscaper team. This week, you’ll hear from co-founder Lisa Wilkinson, head of content Nina Mason, head of sales Jess McCabe and HR business partner Alex Olley as they share details of their careers, aspirations, and what International Women’s Day means to them.
We’re not alone in celebrating our female force, as many took the time to thank and appreciate the women who help make up their companies. Defra UK thanked all of the female food heroes who have helped feed the nation during the pandemic; Kew took the opportunity to look at past and present female staff, as well as the next generation of extraordinary female scientists, artists and horticulturalists; Ground Control has been posting videos all week highlighting some of its amazing female staff and held a virtual event on the day as a special thank you to all the wonderful women at Ground Control.
Some companies went one step further, using the day to open up a dialogue about gender inequality. Lendlease hosted events and activities (COVID-19 friendly, of course) in its workplaces to discuss the importance of gender equality, while Scotland’s Rural College encouraged staff and students to call out gender bias and inequality and Birmingham City Council put together a list of ways you can #ChooseToChallenge and call out inequality in your community.
Many companies took the opportunity to encourage women to see this industry as a viable career, and not just for men. BALI Go Landscape “want to challenge and change the perception”, while Forestry England shone the spotlight on female staff who are forging new and exciting career paths in the industry, introducing us to the “lumber Jills of today”.
How did you celebrate International Women’s Day?