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Johnsons of Whixley celebrates record year and new sales

Johnsons of Whixley is celebrating a record year of sales after it achieved a turnover of over £15m (for the first time) during the company’s 100th year history.

In addition to the record turnover, the commercial sales department is celebrating a successful ten years as revenue has grown by 50%, hitting more than £10m.

Recently appointed sales director, and third-generation family member, Luke Richardson, said: “commercial sales have exceeded all expectations, driven by strong performance in our core business and new custom. Reorganising our structure gives us a great foundation to improve our service offering, further incorporate new technology and drive sustainable growth. Despite the pandemic & Brexit, our upcoming annual budget is ambitious and reflects high confidence in the team.”

The re-structure sees Iain Richardson focus on the general direction of the business as he retains several key accounts. Tony Coles is focused on key accounts, and is supported by Andrew Barker, who takes on the position of key accounts manager.

Vicky Newell has returned to the business as general amenity sales manager, with Jack Witham taking on home area sales, Hannah Smith in the North, and Laura Holmes in the South. Corrina Mills is the company’s estimator and Eleanor Richardson continues to work alongside the sales team as marketing manager.

The sales team sell 6 million plants annually throughout the UK, and, are responsible for providing more than 10,000 quotes per year, with up to 17,000 orders and 12,000 deliveries each year.

Group managing director, Graham Richardson, said: “Our success is primarily down to the hard work and dedication of all our staff, from the quote process right through to the lifting of orders and dispatch.

Demand remains high as a result of a greater appetite for a greener world, considerable exposure from our improved website, expanded PR campaigns and significant social growth with an increase of 377% since 2017.

These elements have played a key factor in the 30% increase of new customers. This is an exciting time for the business as Luke brings experience, motivation, compassion and an unrivalled knowledge of the market and our family business.”

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