The new Be a Landscape Architect website, launched at the LI Awards last Thursday, conveys the excitement of landscape careers.
The brand new image-led website aims to provide all the information a budding landscape architect might need. The messages are targeted at 16-19 year olds, career changers, students enrolled in related courses (Art and Design, geography, architecture), and existing professionals. Swansea Tidal Bay Lagoon was not only the winner of this year’s prestigious President’s Award, but is one of the leading projects on Be a Landscape Architect.
Be a Landscape Architect is part of a major campaign to promote the profession, led by the LI.
There are lots of areas to explore on the website:
- A day in the Life of
- Accredited courses
- Advice and guidance
- Industry and salary information
- Key issues for Landscape Architects
The next step
The website is launching to LI members, accredited universities and their students this month. A hard launch, including a press push, social media efforts and targeted communications, will follow in the new year.
Now Be a Landscape Architect is live, we’re keen to work with you to promote landscape architecture as a career. Next year new promotional resources, including a presentation for schools, a careers booklet and postcard, will be available for members.
Research and background
The website and complementary promotional resources are based on research insights. Over 450 landscape professionals and 100+ landscape architecture students were surveyed, who provided insights on why they studied landscape architecture, how they found out about it, what they enjoyed and key job satisfactions. An external consultant evaluated the marketing and information resources of accredited courses and competitor organisations.
Jump online, have a look around, and share the website with your friends, family, colleagues and budding landscape architects: Be A Landscape Architect