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Little Interview: Rob Whitehead

Principal of Pickard School of Garden Design, Rob Whitehead/Landscape (design consultancy)

In business terms, do you expect 2013 to be better than 2012?

Yes. Our decision to be a ‘boutique’ consultancy with a policy of working on fewer projects has proved to be the right one for us.

What is your most important piece of equipment?

A black Moleskine notebook.

What is the busiest time of year for you?

With the design consultancy and the design school, guest lecturing and mentoring and business growth coaching for design businesses, I am kept busy all year round.

What do you think the trends will be in 2013?

A move to ever more naturalistic schemes, rather than trying to impose a design/planting scheme onto a landscape.

How do you find new clients?

Entirely by word of mouth recommendation.

Best book you’ve ever read?

On and By Frank Lloyd Wright: A Primer on Architectural Principles by Robert McCarter.

Your most inspirational garden?

Geoffrey Jellicoe’s Shute House.

What’s your favourite meal?

Pasta (I wanted to say sausages, but my wife was appalled).

What would people be surprised to learn about you?

I have climbed almost all the peaks over 4000m in the Alps.

First album you ever bought?

The Rise and Fall of Ziggy Stardust and the Spiders from Mars by David Bowie.



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