UK-based decking and cladding solutions manufacturer, Millboard has acquired long-term French distributor, AnsyearsSAS, in a move to strengthen its European market presence.
The acquisition has been completed through a newly established entity, Millboard France SAS, and is a decision influenced by French market demand.
When discussing the company’s decision to purchase the AnsyearsSAS, Millboard CEO, Jerry Douglass points out that “France has always been an essential market” to the company.
Aligning “perfectly” with its “global expansion goals” while also strengthening its foothold in the European market
Douglass concludes by highlighting that the now strengthened connection across the English Channel will enable the company to continue creating outdoor spaces that “bring beauty, innovation, and sustainability to the forefront.”
Millboard France will be headed up by Frederic Chansard in the role of acting country manager, under the guidance of chief revenue officer, Greg Cowan.