Millboard has launched a new customer-focused website. Built on customer research and feedback, the new site is designed to be effortless and intuitive, providing inspiration for homeowners and industry professionals alike.
Caroline Birdsall, Millboard’s marketing manager, says: “Millboard has undoubtedly established itself as a premium brand and we needed the look and the feel of the website to reflect that. But we also wanted it to do more than that, and to include more of what our customers have told us they’d like to see.”
The new website uses high-definition photography and video, and hosts an inspiration section containing projects, galleries and an outdoor living blog. It signposts visitors towards a range of helpful services, such as ordering a free sample or finding a local supplier.
The new site also contains a custom-built unique decking calculator, to give visitors the opportunity to plan their projects in full.
The website was built by award-winning Northern Irish digital agency, Eyekiller. Eyekiller’s prestigious client list includes Van Morrison and the BBC. It has also built campaign websites for various Coca-Cola brands. Eyekiller’s team carried out leading-edge research into the browsing needs of Millboard’s customers and this informed the content and design. The site is now information rich and offers practical information, installation advice and a library of resources for architects and landscapers.
Birdsall adds: “We are thrilled with the new site. It’s so intuitive and user-friendly, and because of the initial research phase, it boasts an improved customer journey. Quite simply, everything is where you want it to be. The Buying Guide is also proving to be a popular feature, and we are hearing a lot of feedback that confirms that it’s a valuable addition.”