A new association designed to bring together the under 35’s of the ornamental horticulture industry has been launched.
The Young People in Horticulture Association’s (YPHA) official ambassadors are Pippa Greenwood and Boy Douglas-Davies, with co-founders Natalie Porter (Porters Fuchsias/Happy Plants), Mollie Higginson (New Leaf Plants) and Liam Cleary (Old Railway Line Garden Centre).
The group currently has 24 members and its key sponsor is ICL Professional Horticulture.
The group will maintain regular contact through social media, but also aim to arrange a select number of events throughout the year – each of which will be structured to be enjoyable yet educational.
Each person who joins the group will develop their own set of industry contacts, and will have the opportunity to share thoughts and inspiration with like-minded individuals. The group’s primary focus will be to consider how the industry might evolve to appeal to a younger demographic than in the past – both in terms of future horticultural employees and future garden centre customers.
Pippa Greenwood, head of horticulture for the HTA, says:
“This is a fantastic and truly useful initiative. Horticulture is a great industry and very dear to me, but up until now there was no cohesive body representing the (far too small) contingent of younger people involved. It is they who hold the key to horticulture’s future, and I am thrilled that the YPHA has been launched and look forward to working with them at every opportunity.”
Anybody who wishes to find out more about the group is invited to contact [email protected]