Perennial joins with wholesale nurseries to launch new ‘Plant for Perennial’ promotion
Perennial, the charity for people in horticulture, is launching a new promotion called ‘Plants for Perennial’ in collaboration with three major wholesale nurseries – Allensmore Nurseries, The Bransford Webbs Plant Company and Wyevale Nurseries. The scheme will generate funds for the charity through a proportion of plant sales.
During these unprecedented times, Perennial’s services have never been so important. The rising cost of living is being felt across the industry. To help the charity to respond quickly and flexibly to the challenges that people are facing the whole industry needs to unite in support. This joint promotion is a great example of how businesses can work together to support individuals and their families that are struggling.
‘Plant for Perennial’ will be launched this month at the HTA National Plant Show 2022 in Stoneleigh, Coventry. Dianthus ‘Pink Celebration’ from Allensmore, Nemesia ‘Peaches and Cream’ from Bransford Webbs and ‘Salvia Cuello Pink’ and ‘Salvia Cuello White’ from Wyevale will be available to pre-book at the Show on June 21 – 22 for delivery in Spring 2023. An on-pot and on-label charity message will appear on all the plants and a proportion of all sales will be donated to Perennial.
The joint promotion was the creation of Mark Taylor, Managing Director at Allensmore, following a conversation with Perennial Trustee Richard Lawton at a Perennial event. Mark invited Adrian Marskell, Managing Director at Bransford Webbs and Andy Johnson, Managing Director at Wyevale to join him in the scheme.
In direct response to the challenges brought about by the rising energy costs Perennial is supplying valuable help. Support and information via its helpline on 0800 093 8543 and website at perennial.org.uk/help.
To pre-book the ‘Plant for Perennial’ plants at the HTA National Plant Show, visit the nurseries’ stands – Allensmore: 97/104, Bransford Webbs: 49/56, Wyevale: 200/205.
Visit Perennial at stand D to find out more about how Perennial can support you and your staff and how you can work with Perennial.