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Plantarium Digital Expo 2020 shows appeal of virtual shows

Plantarium Digital Expo has welcomed 8,591 visitors so far, with 49,936 pageviews in total. There were more than 1,000 visitors for the live program on 2 and 3 September, 60% domestic and 40% from abroad, mainly from the United States, Russia and China.

With almost 10,000 pageviews, the content on the platform was viewed well, especially the novelties in the KVBC Summer Challenge attracted many visitors. Visitors made an average choice for three programmes from the range of 12 in total and these programmes were mostly watched from the beginning until the end.

All programmes have been specially developed for a digital platform, in collaboration with media partners Greenity, NWST and Mr Plant Geek, Michael Perry. Michael would have come to the Netherlands as an ambassador for Plantarium, until the announcement of mandatory quarantine upon return to the UK prevented this.

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