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Playscheme undertakes management shift for growth

York based play equipment company, Playscheme sets its sights firmly on the horizon for further growth, as its change in strategy brings a management reshuffle with the appointment of a new managing director.

Playscheme, a family-run company in Elvington, come with 24 years’ experience in creating inspiring outdoor play areas for schools, nurseries and public places. Transforming spaces all over the country, they create custom-made play schemes that are not only imaginative, but also exhilarating and educational.

Involved in huge projects such as the Horrible Histories Maze at Warwick Castle and Martin House Children’s Hospice in Wetherby, their skill and experience knows no bounds, allowing them to create tailor-made pieces of equipment for any theme or play scheme.

After a very successful year and an increase in projects from design and build to installation, the business and its requirements have evolved quite rapidly. As they grow quickly, the demand on the resources within the company are being stretched a lot further. With this shift in dynamic, they have decided to reshuffle the structure of the business, with Steve Danby taking on his new role as managing director.

Previously being involved in the build and installation of its playgrounds on site, Steve will lead the business going forward. With this, John Danby will now focus on sales within the company, leaving the overall running, planning and direction of the company to his son.

In his new role, which will become a lot more office based, Steve will be looking at securing future business, developing relationships with new customers, and spending time overseeing all departments within the company.

John will now take up his advanced role as chairman and head of sales, leading the sales team and crafting national sales plans, whilst establishing and nurturing relationships with new and existing customers. He will also continue to provide consultations and advice to educational bodies, parish councils and local authorities on the most suitable play equipment for children. In addition to this, he can give guidance regarding obtaining potential funding for clients’ desired play schemes.

The future of Playscheme is looking incredibly promising, with strategies in place for growth in supplying products and a bespoke design facility for playground and theming companies, with the prospect of moving into supplying international markets.

Steve Danby says of his new role and the change in business: “This is a very exciting time for us as we see changes and development in Playscheme, but it’s also a great opportunity to develop our amazing staff here. I can’t wait to spend more time in the office with the team, getting more involved in projects from conception to completion.”

John Danby is also optimistic about the future of the company, commenting: “I am really looking forward to seeing where the company goes, and now I can focus on sales and relationships, spending more time with my customers.”

This news also comes with the expansion plans for the workshop and design studio in Elvington, as well as further expanding of the design team, with a brand new technical designer in house. Not only this, but the play company also very recently underwent a welcomed brand refresh and the launch of a new website. This contemporary website has optimised the journey of the user, allowing them to create wish lists of play products, which in turn, streamlines its sales process when building quotes for clients.

If you’re interested in finding out more about the business and our bespoke play equipment, then feel free to ring us on 01904 607677 or email us on [email protected]

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