Husqvarna introduces social media star as new garden ambassador
Husqvarna introduces its new garden ambassador, Jonny Hincks, as a means of connecting people to nature and outdoor spaces.
On 5 March, Husqvarna hosted its Spring social, inviting names from across the industry to take a look at the new wire-free robotic mowers powered by AI vision technology.
Hincks, also known as @gardenwithjonny, blew up on Instagram a couple of years ago, and is known for his love for lawns.
Now boasting 1.8m followers on the social media app, the new ambassador also has a strong following on both Facebook and TikTok.
Husqvarna says the ambassadorship comes from a “shared passion for gardening, innovation, and sustainability, this partnership is all about inspiring more people to connect with their outdoor spaces and the power of nature.”
Hincks’ book, Garden Yourself Happy, will be published on 18 March 2026. It follows the importance of connecting with nature featuring tips and practical advice for keen gardeners.