This September marks National Home Improvement Month in the UK. With millions of people across the country deciding to make changes to their homes in order to help them love the home in which they live, this could be great news for the growth of the gardening and landscaping sectors.
Following the coronavirus-induced economic downturn, the restoration of consumer confidence has been pivotal for recovery, and the home improvement sectors have proven no different. The government has undertaken radical procedures to assist with the recovery of the sector, such as Stamp Duty holidays and radical planning reformations, aligned with the Prime Minister’s vision of a “build, build, build” strategy.
Now, new nationally representative research from Powered Now, a mobile-based billing, invoicing and quotation application which specialises in trades, has unveiled the sentiment that Britons have towards scaling up their home improvements post-lockdown. The results suggest that isolation and quarantine have fuelled a new appreciation for gardens and outdoor space.
- 18% of Brits are planning to commence home improvements after the COVID-19 lockdown
- 31% of Brits are planning to commence gardening or landscaping improvements
- 25% of the population are now looking to use cash less frequently to avoid the spread of infection
- 28% agreed ahead of gardening and landscaping projects that they are now looking to use cash less frequently
- 71% agreed that despite coronavirus, they won’t postpone home improvement work because of a reluctance to have other people in their house
- 19% agreed that despite coronavirus, they won’t postpone gardening and landscaping work
- 18% agreed that the threat of a second wave of COVID has influenced them to commence home improvement projects sooner rather than later
- 33% agreed that the threat of a second wave of COVID has influenced them to commence gardening and landscaping projects sooner rather than later
Of those who agreed that they were looking to have a home improvement project post-COVID, 33% of those were looking to commence a landscaping or gardening refurb. This equates to just over three million new garden projects in the UK.
Ben Dyer, CEO of Powered Now, has commented on the research and how SMEs in the trades are witnessing a revival in business. “We are really excited about National Home Improvement Month this September. With more and more people across the country pledging to make changes to their households and gardens, we are happy to continue to see the trends we have been experiencing at Powered Now – the home improvement sector is back! This is great news. It means that this important sector is doing its part in the recovery from COVID-19.
“The whole industry is still in catch up mode and projects delayed by the lockdown are taking priority. This has helped to spike demand and we expect it to continue in the short term. Our research has very much confirmed that Brits are eager to have gardening and landscaping jobs completed post-lockdown, treating themselves to a little home-based TLC.
“Our SME customers are also talking about the pressure to complete jobs as people worry about a second wave. As we have seen from the sentiments established in this research, this could, in fact, help the trades bounce back even quicker as people will rush to hire a tradesperson for their desired work.”