Thrive, the gardening therapy charity which helps people with disabilities and ill health, has agreed an innovative collaboration with GreenPlantSwap, the open gardens and plant swap network, to raise awareness and funding for the charity among gardeners.
For nearly 40 years, Thrive has been the leading provider of social and therapeutic horticulture in the UK. Thrive’s experts use gardening to bring positive changes to the lives of people living with disabilities or ill health, or those who are isolated, disadvantaged or vulnerable. They also provide training, advice and guidance on use of social & therapeutic horticulture and offer an information service to support people with disabilities who want to garden. Money raised through fundraising keeps projects going, innovates new programmes and makes a difference to the lives of hundreds of people every year.
Launched in 2013, GreenPlantSwap is a location-placed social platform for gardeners. Built around a database of 21,000 plants, users can identify, list and swap plants and promote events locally; or find new friends with a particular gardening interest anywhere in the UK. It’s a free service. GreenPlantSwap currently has more than 150,000 users annually and was gardening web site of the year in the recent Good Web Guide awards.
To support Thrive, GreenPlantSwap is helping its members and site users to find out more about Thrive’s work and offers a free local marketing pack for members who post events on the site in aid of Thrive. This includes email alerts to members and offline printing and delivery of leaflets/tickets, posters, and signs for roads and gardens on the day.
Commenting on the new initiative, Kathryn Rossiter, chief executive of Thrive said: “We are delighted to be working with GreenPlantSwap who not only share our passion for the help gardening can bring to people living with disabilities but are innovating exciting new ways of engaging and helping gardeners.”
“If you are considering opening your garden this summer for charity, I would urge you to consider supporting Thrive and use GreenPlantSwap to help you spread the word about the event and benefit from some fantastic marketing materials to assist with the promotion.”
Jeremy Wright, founder and MD of GreenPlantSwap, said: “Thrive is a gem of a charity that can so benefit from being better known by gardeners. If you believe in gardening, you’ll believe in Thrive because it helps those that can gain most from the health and well being benefits of gardening.”
For more information about GreenPlantSwap, Thrive and how we are working together visit www.greenplantswap.co.uk/thrive.