Thrive’s charity sweet pea ‘Eleanore Udall’ is now for sale on the website www.thrive.org.uk for £2.99.
Created for Thrive by Thompson & Morgan, this new form with graduated pink petals is named after the late wife of the Rev. Dr Geoffrey Udall who bequeathed Thrive his Beech Hill estate near Reading, Berkshire where the charity now has its head office and gardens.
Thompson & Morgan aims to raise £10,000 for Thrive through sales of this exclusive sweet pea and other fundraising events. Thrive is the leading charity in the UK that uses gardening to bring about positive changes in the lives of people who are living with disabilities or ill health, or are isolated, disadvantaged or vulnerable. This is known as social and therapeutic horticulture.
Over the summer Thrive ran a competition to find a name for the sweet pea and Eleanore Udall was chosen by Fiona Foote from Andover.
Fiona said: “I think it would be the most wonderful tribute to name the sweet pea Eleanore Udall after the late wife of the late Geoffrey Udall who was responsible for providing the garden and facilities for what started life as The Society for Horticultural Therapy, in the 1970s.
Thrive Chief Executive Kathryn Rossiter said: “What a wonderful name for this very pretty sweet pea and such a fitting tribute. I hope our supporters and friends will buy lots of packets of sweet pea Eleanore Udall and we look forward to seeing pictures of the sweet peas in bloom.
“We will be selling packets of sweet peas at Thrive via our website, at our regional centres in London, Birmingham and Gateshead and through our various local outlets with 100 per cent profits coming back to us. We would also like to thank Thompson & Morgan for choosing Thrive as their Charity of the year in 2016.”
Thompson & Morgan horticultural director Paul Hansord commented: “We’ve seen how sowing a packet of seeds and growing the plants through the season can go a long way in helping improve both physical and mental health. Thrive does some amazing work in this area and we’re keen to help raise awareness and vital funds for such a good cause.”
Alongside this Thompson & Morgan is also supplying over £1,000 of flower and vegetable seeds to be grown at the charity’s three garden project sites at Gateshead, Reading and London’s Battersea Park. This will help provide learning opportunities and the prospect of charity income from the sale of plants grown from these seeds.
To boost the flower power of the Thrive gardens Thompson & Morgan is also donating 2,400 litres of incredicompost® for use in the planting displays, plus all the incredibloom® fertiliser needed for a bumper season of colour and produce.
The seed specialists social committee is also drawing up a plan of in house fund raising events, including cake and plant sales, and hopes to put a team of volunteers together to help out with a Thrive gardening project later in the season.