Pool designer and manufacturer, Latham Group, has become an official sponsor of USA Artistic Swimming. The firm touting the partnership with the US Olympic governing body as a celebration of artistry, performance and a shared love of swimming.

Latham president Sean Gadd further explains the alignment. “Latham is proud to support USA Artistic Swimming because everything the sport represents mirrors our company’s mission and the inspiration behind our products,” says Gadd. “These athletes embody the joy and possibility that pools and swimming bring to families and communities, and we’re honored to help champion their journey.”

The sport demands extreme discipline. Athletes train over 50 hours weekly, performing intricate underwater routines requiring precise synchronization.

Coach Megan Abarca expressed gratitude for the support. “We are so appreciative for sponsors like Latham,” Abarca states. “They believe in our dream.”

Latham will use its national platform to promote the sport. It reports it will share athlete stories across its digital channels. The goal is to inspire future generations in the water.

For more information, visit www.lathampool.com/usa-swimming/.