{"id":122924,"date":"2025-05-22T15:42:59","date_gmt":"2025-05-22T22:42:59","guid":{"rendered":"https:\/\/www.prolandscapermagazine.com\/us\/?p=122924"},"modified":"2025-05-22T15:42:59","modified_gmt":"2025-05-22T22:42:59","slug":"deckorators-names-michelle-hendricks-director-of-marketing","status":"publish","type":"post","link":"https:\/\/www.prolandscapermagazine.com\/us\/2025\/05\/22\/deckorators-names-michelle-hendricks-director-of-marketing\/","title":{"rendered":"Deckorators\u00ae Names Michelle Hendricks Director of Marketing"},"content":{"rendered":"
\n

Deckorators\u00ae has named Michelle Hendricks director of marketing.<\/span><\/p>\n

\u201cWe\u2019re very pleased to have Michelle in this role,\u201d said Deckorators Executive Vice President Ryan Kemp. \u201cHer strategic support has continued to help gain market share for Deckorators\u2019 products and generate significant brand awareness. We\u2019re happy to recognize the strong body of work Michelle has delivered.\u201d<\/span><\/p>\n

Hendricks first joined UFP Industries nearly six years ago \u00a0as a category marketing specialist and, by 2021, had moved into the role of category marketing manager.<\/span><\/p>\n

Hendricks has overseen the launch and build-out of the brand\u2019s mineral-based Surestone\u00ae technology. Additionally, Hendricks has led the growth of Deckorators\u2019 contractor network, expanding the program from 500 to over 1,500 certified pros nationwide.\u00a0<\/span><\/p>\n

\u00a0<\/span>As director of marketing, Hendricks will focus on the strategic management and guidance of a growing landscape of expanded consumer and trade marketing and product initiatives, including the brand\u2019s multi-year sponsorship with the PGA TOUR, and the brand\u2019s annual Outdoor Living Report.\u00a0<\/a><\/span><\/p>\n

\u201cI\u2019m excited to step into this new leadership role,\u201d said Hendricks. \u201cAs we continue to strengthen Deckorators\u2019 presence among our core contractor base and find new avenues to expand our brand conversation in the consumer landscape, we remain our forward-focused approach to help shape the industry and ensure homeowners achieve the outdoor living space they\u2019ve imagined.\u201d<\/span><\/p>\n<\/div>\n

\n

\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Michelle Hendricks named Deckorator’s Director of Marketing. <\/p>\n","protected":false},"author":242,"featured_media":122925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[18],"tags":[],"ppma_author":[1531],"class_list":["post-122924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nDeckorators\u00ae Names Michelle Hendricks Director of Marketing - Pro Landscaper USA<\/title>\n<meta name=\"description\" content=\"Michelle Hendricks named director of marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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