{"id":123366,"date":"2025-09-25T10:00:52","date_gmt":"2025-09-25T17:00:52","guid":{"rendered":"https:\/\/www.prolandscapermagazine.com\/us\/?p=123366"},"modified":"2025-09-24T11:43:15","modified_gmt":"2025-09-24T18:43:15","slug":"pool-hot-tub-alliance-launches-new-industry-training-hub","status":"publish","type":"post","link":"https:\/\/www.prolandscapermagazine.com\/us\/2025\/09\/25\/pool-hot-tub-alliance-launches-new-industry-training-hub\/","title":{"rendered":"Pool &#038; Hot Tub Alliance launches new industry training hub"},"content":{"rendered":"<p><span data-contrast=\"none\">The Pool &amp; Hot Tub Alliance (PHTA) has launched an online education hub for the swimming pool, hot tub, and spa industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Its <\/span><a href=\"https:\/\/www.phta.org\/coe\/\"><span data-contrast=\"none\">new Center of Excellence<\/span><\/a><span data-contrast=\"none\"> offers a course curriculum for businesses and working professionals. PHTA president and CEO, <\/span><span data-contrast=\"none\">Sabeena Hickman, says it \u201cprovides the resources for professionals to level up their skills, and for businesses to scale up their service offerings.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">More than 100 on-demand courses are available, with more set to be launched this fall and winter. Full learning pathways for Building &amp; Engineering, Service &amp; Maintenance, Retail &amp; Distribution, and Facility Operators &amp; Managers will be available fully near the end of 2025, whilst learning pathways for Manufacturing and Business Education will follow by mid-2026. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe introduction of new technologies and standards, coupled with shortages in available talent, have created unique challenges for the pool and hot tub industry,\u201d says Hickman. \u201cProfessional development and continuing education are necessary for businesses to enhance productivity, operate efficiently, raise service quality, build stronger client relationships, and most of all, remain competitive.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are one-to-two-hour courses and a mentoring feature available on the platform, which is open to both PHTA members and non-members, with flexible pricing options available.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pool &amp; Hot Tub Alliance (PHTA) has launched an online education hub for the swimming pool, hot tub, and spa industry.\u00a0 Its new Center of Excellence offers a course curriculum for businesses and working professionals. PHTA president and CEO, Sabeena Hickman, says it \u201cprovides the resources for professionals to level up their skills, and [&hellip;]<\/p>\n","protected":false},"author":215,"featured_media":123367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[18,1067],"tags":[],"ppma_author":[1525],"class_list":["post-123366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-supplier-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pool &amp; Hot Tub Alliance launches new industry training hub - Pro Landscaper USA<\/title>\n<meta name=\"description\" content=\"The Pool &amp; Hot Tub Alliance (PHTA) has launched an online education hub for the swimming pool, hot tub, and spa industry.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prolandscapermagazine.com\/us\/?p=123366\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pool &amp; Hot Tub Alliance launches new industry training hub - Pro Landscaper USA\" \/>\n<meta property=\"og:description\" content=\"The Pool &amp; Hot Tub Alliance (PHTA) has launched an online education hub for the swimming pool, hot tub, and spa industry.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prolandscapermagazine.com\/us\/?p=123366\" \/>\n<meta property=\"og:site_name\" content=\"Pro Landscaper USA\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T17:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prolandscapermagazine.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Component-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nina Mason\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina Mason\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prolandscapermagazine.com\\\/us\\\/?p=123366#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prolandscapermagazine.com\\\/us\\\/?p=123366\"},\"author\":{\"name\":\"Nina Mason\",\"@id\":\"https:\\\/\\\/www.prolandscapermagazine.com\\\/us\\\/#\\\/schema\\\/person\\\/5fc62f145897a2ee193c8cf9c7c8a986\"},\"headline\":\"Pool &#038; 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