{"id":124586,"date":"2026-08-07T12:28:03","date_gmt":"2026-08-07T19:28:03","guid":{"rendered":"https:\/\/www.prolandscapermagazine.com\/us\/?p=124586"},"modified":"2026-08-09T12:32:34","modified_gmt":"2026-08-09T19:32:34","slug":"what-to-expect-at-day-2-of-futurescape-usa-a-blueprint-for-contractors-and-designers","status":"publish","type":"post","link":"https:\/\/www.prolandscapermagazine.com\/us\/2026\/08\/07\/what-to-expect-at-day-2-of-futurescape-usa-a-blueprint-for-contractors-and-designers\/","title":{"rendered":"What to Expect at Day 2 of FutureScape USA: A blueprint for contractors and designers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Covering navigating the complex path to a profitable exit, rethinking landscapes as essential social infrastructure and more, the seminar lineup of Day 2 FutureScape USA, Santa Monica is set to deliver the practical intelligence that builders, designers and business owners need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro Landscaper USA deputy editor, Edward Brown, kicks things off with a panel on \u2018<strong>Mergers and Acquisitions<\/strong>: Building What Buyers Want\u2014Without Breaking What Works\u2019, featuring <strong>Danny O&#8217;Laughlin<\/strong>, <strong>Justin Crandall<\/strong> and <strong>Shelia Matthews<\/strong>. Together, they explore how to prepare your company for a successful sale beyond just strong financials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meagan Kirchner<\/strong> takes on one of the industry&#8217;s most persistent headaches in \u2018<strong>The Labor Shortage<\/strong>: Building a Stronger Workforce\u2019, offering a pragmatic roadmap through the H-2B visa maze, immigration compliance and alternative recruitment strategies that go beyond quick fixes to build a sustainable, reliable team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Landscape Craft Studio&#8217;s <strong>Jerico Farfan<\/strong> presents \u2018<strong>The New Urban Park<\/strong>: Designing a 100-acre Legacy\u2019, a deep dive into the transformation of farmland into a future-forward community hub. He reveals how environmental stewardship, sustainable planting and topographic design are creating open space for generations to come across Northern California&#8217;s expanding communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Michael Bernier<\/strong> issues a call to action in \u2018<strong>The Earth is the Floorplan<\/strong>: How Landscape Design Can Restore Health, Belonging and Connection\u2019. Challenging the industry to move beyond landscaping as decoration, he introduces the Living Human\u2122 model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kathleen Hallal<\/strong> makes the business case in \u2018<strong>The Business Case for Sustainable Landcare<\/strong>\u2019, showing how sustainable practices can reduce costs, conserve water and meet growing customer demand\u2014helping you avoid uncomfortable conversations about conventional methods while building trust and winning new business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chris Breen<\/strong> delivers \u2018<strong>BOOKED SOLID\u2122<\/strong>: Build a Predictable Sales Engine\u2019, breaking down the People, Process and Tools framework that helps contractors increase close rates, improve customer experience and create consistent, predictable sales results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, <strong>Chris Breen<\/strong> returns to moderate a powerhouse panel in \u2018<strong>From Leads to Profit<\/strong>: Winning Strategies for Deck Builders\u2019, featuring <strong>Dave Settlemyer<\/strong>, <strong>Bryan Miller<\/strong>, <strong>April Edwards<\/strong> and <strong>Kevin Choquette<\/strong>. This moderator-led conversation cuts through theory and pitches to deliver straight talk on generating better leads, pricing jobs profitably, using design to sell and building a business that doesn&#8217;t run you into the ground\u2014expect real numbers, real talk and at least one actionable change you can implement Monday morning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.futurescapeusa.com\/register-attend?TrackingCode=Ed\">FutureScape USA, Santa Monica will be taking place September 1-2 at the Barker Hangar. Register for your free ticket here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Covering navigating the complex path to a profitable exit, rethinking landscapes as essential social infrastructure and more, the seminar lineup of Day 2 FutureScape USA, Santa Monica is set to deliver the practical intelligence that builders, designers and business owners need. Pro Landscaper USA deputy editor, Edward Brown, kicks things off with a panel on [&hellip;]<\/p>\n","protected":false},"author":242,"featured_media":124588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[2405,18,1],"tags":[1830,2264,1832],"ppma_author":[1531],"class_list":["post-124586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futurescape-usa","category-news","category-topics","tag-commercial-landscaping","tag-landscape-architecture","tag-landscape-suppliers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to Expect at Day 2 of FutureScape USA: A blueprint for contractors and designers - Pro Landscaper 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