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Yorkshire nursery undergoes inclusive rebrand

by | 29 Nov 23 | News, Supplier News

A Yorkshire nursery founded over 100 years ago has announced a major rebrand.

Johnsons of Whixley will be rebranding to Johnsons Nurseries in a move that aims to secure the brand for future generations.

Group managing director at Johnsons Nurseries, Graham Richardson, says: “We have used the generic term ‘Nurserymen’ as part of our branding for years, and it has been an accepted historical collective term that describes the profession and not a deliberate specific reflection on gender within the workforce.

“However, we are acutely aware of this being perceived as outdated and intend to phase out the term over time as we introduce our new brand.

“This is also an opportunity for us to solidify our place in the market and ensure that the quality and reputation of Johnsons products are maintained for future generations of our workforce, customers and stakeholders.”

The now-third generation family businesses reported a record sales turnover of over £18m in its last financial year, which will go towards its most recent plans for growth.

Johnsons supplies plants and trees to well-known projects across the UK, including the Harwell Science and Innovation Campus in Oxfordshire, and Thorpe Park in Leeds.

The nursery was this year also awarded the Plant Healthy accreditation for the third consecutive year.

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