Hundreds of the internet’s biggest stars took to YouTube, Twitter, Instagram and Twitch over the weekend to unveil #TeamTrees. A massive crowdfunding campaign to raise $20M to plant 20M trees by 2020.
The campaign raised a staggering $5M within 48 hours of launch. Over $1.75M was raised on YouTube alone, a new record for fundraising on the site.
For every $1 raised, the Arbor Day Foundation will plant one new tree in a forest of high need. If #TeamTrees raises all $20 million, that means 20,000,000 new trees go into the ground. Visitors to TeamTrees.org can easily donate to plant trees and see a running total of donations from across platforms.
More than 600 creators and social media influencers from across the internet have signed up so far, and more are joining everyday as #TeamTrees pushes to reach its $20M goal by January 1st.
“We’re excited about the tremendous success we’ve seen since the launch,” said Dan Lambe, President of the Arbor Day Foundation. “We’ll ensure these millions of trees are planted with care. Everyone who has joined #TeamTrees so far should be confident in and proud of the great work we’re doing together.”
Organized by YouTubers Jimmy “MrBeast” Donaldson (25M subscribers), ex-NASA engineer Mark Rober (8M subscribers), and others, #TeamTrees announced itself by flooding the site with videos about trees. Topics range from “planting 600,000 trees in Minecraft” to building “ a tree-planting cannon ,” #TeamTrees YouTube videos have already earned a staggering 90M total views.
Mark Rober and MrBeast’s own videos peaked at #1 and #2 on YouTube ‘Trending’ page, respectively – right above the latest from Kanye West. A single YouTube live stream by Jacksepticeye raised $154,000 from 9,000 donors in a matter of hours.
To Find out more about the campaign click here.