The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has announced the winners of its 2025 Superlative Awards, including Builder of the Year, Service Professional of the Year, Retailer of the Year, International Hot Tub Association (IHTA) Hot Tub Retailer of the Year, Young Professional of the Year, Volunteer of the Year, and Chapter of the Year.
The 2025 PHTA Superlative Award winners will be recognized during the PHTA Awards of Excellence Reception on October 21 in Las Vegas, NV, as part of the International Pool Spa Patio Expo.
“This year’s recipients of the PHTA Superlative Awards truly show the breadth, depth, and strength of our industry,” says Sabeena Hickman, CAE, President & CEO of PHTA. “These individuals and organizations understand the importance of raising up those around them, which in turn elevates the pool, spa, and hot tub industry as a whole. I am so impressed by their dedication and commitment to their craft. Congratulations to all 2025 PHTA Superlative Award winners!”
This year’s award winners are as follows:
- Builder of the Year: Mike Church, Cody Pools
- Service Professional of the Year: Nicholas LaPointe, Golden State Pools
- Retailer of the Year: Mike Todd, Rainbow Pools & Living Art Design
- IHTA Hot Tub Retailer of the Year: Scott Clark, The Spa and Sauna Co.
- Volunteer of the Year: Steve Barnes, AquaStar Pool Products
- Young Professionals of the Year: Alexa Blanda, Mill Bergen Pools, Johnathan Nies, Counsilman-Hunsaker
For more on this year’s awards check out the PHTA website here.
Photo by Jay Solomon on Unsplash


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