Nina Mason has been part of the Pro Landscaper family for years, leading content strategy and connecting professionals across the UK. Now she’s bringing her expertise to Pro Landscaper USA as we grow this community on the West Coast.

Having worked with Pro Landscaper UK for years, what do you see as the biggest opportunity for Pro Landscaper USA as the community grows on the West Coast?

The reason for launching Pro Landscaper initially was to bring together all sectors of the landscaping industry, to break down silos between them and start to create a community. That’s what we’re excited to see in the US. In the UK, creating that community has allowed the industry to collaborate and grow, through sharing ideas and initiatives and celebrating each other’s successes. We’d be thrilled to achieve the same in the US and to become known for fostering partnerships.

How do you plan to bring your experience with content strategy in the UK to the USA edition of Pro Landscaper?

When the UK publication launched in 2011, it grew through connections. Our personable approach enabled us to build relationships with the leading garden designers, landscapers and landscape architects in the industry. We visited brands and manufacturers and trade associations to ensure we were involving all those who support and supply into the industry. This has been key to our success, and we’ll be replicating this approach on the West Coast, ensuring that Pro Landscaper isn’t simply reporting on the industry but is actually part of the community as well.

What kinds of stories or content do you think will resonate most with readers in the US landscaping community?

There are both similarities and differences between the UK and US market, and the landscape is vastly different on the sunny West Coast to the grey skies of England. There’ll be discussions around irrigation, turf and artificial grass that will challenge us to think differently – and hopefully those working in the US as well. The opportunities for outdoor living – in particular, the use of pools, which we’ll be covering in our launch issue – will be key for our inspirational content. We also want to be highlighting businesses in the landscaping industry that are raising the bar and standing out amongst their competitors, and showcasing the incredible projects that they’re creating.

As someone who’s built connections across the UK landscaping industry, what are your plans to expand those connections into the USA?

As mentioned, building connections is the backbone of Pro Landscaper. Our wonderful editor Celia and sales manager Lewis, who are both based in Los Angeles, will be on the ground, ensuring we’re seeing as many people in the industry as possible face to face. We’ll be attending trade shows such as the NAHB International Builders’ Show at the end of this month to utilise these opportunities to catch the sectors of the industry in one place. We’ll also be running our own events to bring together the landscaping community, so watch this space!