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Industry keynote turned into women’s leadership book

by | 04 Nov 26 | News | 0 comments

An executive coach has developed her keynote speech at a green industry event into a self-help book for women in leadership.

Through ‘The Intuitive Edge: 4 Skills to Use Your Gut Instincts to Their Full Potential’, bestselling author Megan Taylor Morrison introduces the skills women can use to guide their decisions and become more confident whilst examining some of the barriers women face when using intuition in the workplace, such as imposter syndrome.

“This book is about so much more than intuition,” says Morrison, who holds a master’s degree in science journalism. “It’s about learning to trust ourselves, tuning into the incredible wisdom of our bodies, and finding the confidence to communicate what we know, even when we can’t immediately explain how we know it.”

It grew out of a keynote Morrison developed for the Women in Horticulture luncheon at industry trade show Cultivate in 2025. 

Leading up to the speech, she had assembled a focus group of senior women leaders. Meeting monthly, they would hear insights from scientific research and from Morrison’s interviews with intuition experts, as well as sharing their own experiences in navigating leadership decisions. Morrison used this material to tailor her keynote and, subsequently, to write a short book on the topic.

It reached third in Amazon’s 90-Minute Business & Money Short Reads category during its launch last month and is available from Amazon in paperback and e-book formats.

Morrison has also since founded Green Industry Women, an organization dedicated to leadership development for women in horticulture and related industries.

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