UFP Retail Solutions, a manufacturer and distributor of treated lumber products and building materials, has announced it will be phasing out its UFP Retail Solutions customer-facing identity to make way for an expanded ProWood business unit.

According to ProWood, this signals a new, more cohesive vision for the brand, and this new business model means customers will now have access to innovative building solutions from Deckorators® and UFP-Edge brands. Current customers will now work with a ProWood account representative for a more holistic business approach that places products and services under a single brand presence.

This new business model comes with a new logo that’s expresses the ProWood’s long-standing obsession with wood products designed to last in the real world and manufactured for the “pro in all of us.”

“This new era for ProWood represents more than just the high-quality products we’ve become known for,” says Grace Bilbrough, Director of Marketing. “It promises strong partnerships and streamlined efficiencies, such as transportation and increased logistical bandwidth, helping customers drive quality solutions for their businesses.”

For more, check out the ProWood website here.