The Pool & Hot Tub Alliance (PHTA) has launched an online education hub for the swimming pool, hot tub, and spa industry. 

Its new Center of Excellence offers a course curriculum for businesses and working professionals. PHTA president and CEO, Sabeena Hickman, says it “provides the resources for professionals to level up their skills, and for businesses to scale up their service offerings.” 

More than 100 on-demand courses are available, with more set to be launched this fall and winter. Full learning pathways for Building & Engineering, Service & Maintenance, Retail & Distribution, and Facility Operators & Managers will be available fully near the end of 2025, whilst learning pathways for Manufacturing and Business Education will follow by mid-2026.  

“The introduction of new technologies and standards, coupled with shortages in available talent, have created unique challenges for the pool and hot tub industry,” says Hickman. “Professional development and continuing education are necessary for businesses to enhance productivity, operate efficiently, raise service quality, build stronger client relationships, and most of all, remain competitive.” 

There are one-to-two-hour courses and a mentoring feature available on the platform, which is open to both PHTA members and non-members, with flexible pricing options available.