From regenerative soil science to waterwise design and the future of landscape marketing, the first day of seminars and panel discussions at FutureScape USA, Santa Monica is set to be nothing short of essential.
Michael Wittman, founder of Blue Sky Biochar, kicks things off with ‘Creating Regenerative Living Soil’, sharing what it truly takes to build a living foundation that restores rather than depletes.
Following that, a panel of leading industry experts—Kevin Hauschel, Ashkan Nochian, and Stephanie Bartron—takes on one of the most urgent challenges of our time in ‘Waterwise by Design’, exploring how to craft beautiful, resilient gardens that thrive with significantly less water, or none at all.
At 2 pm, AGZA founder Dan Mabe leads a timely panel on California’s evolving water conservation and clean air regulations, examining how these shifting policies are reshaping the landscape maintenance industry—and what professionals need to know about compliance.
Afterwards, marketing gets a strategic examination in ‘From Clicks to Contracts’, where industry insiders Eric Watkins, Baltej Gill, Chris Major, Ron McCabe and Matthew Penchuk break down how to build a lead-generation engine that prioritises quality over quantity—moving beyond clicks and traffic to focus on quantified leads, funnel conversion and measurement that actually drives business decisions.
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