Deckorators® has named Michelle Hendricks director of marketing.

“We’re very pleased to have Michelle in this role,” said Deckorators Executive Vice President Ryan Kemp. “Her strategic support has continued to help gain market share for Deckorators’ products and generate significant brand awareness. We’re happy to recognize the strong body of work Michelle has delivered.”

Hendricks first joined UFP Industries nearly six years ago  as a category marketing specialist and, by 2021, had moved into the role of category marketing manager.

Hendricks has overseen the launch and build-out of the brand’s mineral-based Surestone® technology. Additionally, Hendricks has led the growth of Deckorators’ contractor network, expanding the program from 500 to over 1,500 certified pros nationwide. 

 As director of marketing, Hendricks will focus on the strategic management and guidance of a growing landscape of expanded consumer and trade marketing and product initiatives, including the brand’s multi-year sponsorship with the PGA TOUR, and the brand’s annual Outdoor Living Report. 

“I’m excited to step into this new leadership role,” said Hendricks. “As we continue to strengthen Deckorators’ presence among our core contractor base and find new avenues to expand our brand conversation in the consumer landscape, we remain our forward-focused approach to help shape the industry and ensure homeowners achieve the outdoor living space they’ve imagined.”