Covering navigating the complex path to a profitable exit, rethinking landscapes as essential social infrastructure and more, the seminar lineup of Day 2 FutureScape USA, Santa Monica is set to deliver the practical intelligence that builders, designers and business owners need.
Pro Landscaper USA deputy editor, Edward Brown, kicks things off with a panel on ‘Mergers and Acquisitions: Building What Buyers Want—Without Breaking What Works’, featuring Danny O’Laughlin, Justin Crandall and Shelia Matthews. Together, they explore how to prepare your company for a successful sale beyond just strong financials.
Meagan Kirchner takes on one of the industry’s most persistent headaches in ‘The Labor Shortage: Building a Stronger Workforce’, offering a pragmatic roadmap through the H-2B visa maze, immigration compliance and alternative recruitment strategies that go beyond quick fixes to build a sustainable, reliable team.
Landscape Craft Studio’s Jerico Farfan presents ‘The New Urban Park: Designing a 100-acre Legacy’, a deep dive into the transformation of farmland into a future-forward community hub. He reveals how environmental stewardship, sustainable planting and topographic design are creating open space for generations to come across Northern California’s expanding communities.
Michael Bernier issues a call to action in ‘The Earth is the Floorplan: How Landscape Design Can Restore Health, Belonging and Connection’. Challenging the industry to move beyond landscaping as decoration, he introduces the Living Human™ model.
Kathleen Hallal makes the business case in ‘The Business Case for Sustainable Landcare’, showing how sustainable practices can reduce costs, conserve water and meet growing customer demand—helping you avoid uncomfortable conversations about conventional methods while building trust and winning new business.
Chris Breen delivers ‘BOOKED SOLID™: Build a Predictable Sales Engine’, breaking down the People, Process and Tools framework that helps contractors increase close rates, improve customer experience and create consistent, predictable sales results.
And finally, Chris Breen returns to moderate a powerhouse panel in ‘From Leads to Profit: Winning Strategies for Deck Builders’, featuring Dave Settlemyer, Bryan Miller, April Edwards and Kevin Choquette. This moderator-led conversation cuts through theory and pitches to deliver straight talk on generating better leads, pricing jobs profitably, using design to sell and building a business that doesn’t run you into the ground—expect real numbers, real talk and at least one actionable change you can implement Monday morning.
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