Trex Company, the manufacturer of wood-alternative decking and railing, has named Brian J Taylor as its inaugural chief commercial officer (CCO).

The newly created role consolidates sales, marketing and information technology under a single leadership position. According to the company, this structure aims to create a more integrated, customer-focused approach to demand generation, channel engagement, digital capabilities and revenue growth.

Adam Zambanini, president and CEO of Trex, states that Taylor’s experience leading sales, marketing and digital transformation teams positions him well for the role. “His proven track record driving profitable growth and developing high-performing teams within large commercial organizations provides us with strong confidence in his ability to lead execution and create long-term value for our stakeholders,” Zambanini says.

Taylor joins Trex from POOLCORP, where he served as vice president of sales for North America. He previously spent 24 years at The Sherwin-Williams Company, holding senior roles including senior vice president of global marketing and sales for the $6.8b Performance Coatings Group.

The CCO role will drive three of Trex’s recently launched strategic priorities: building stronger connections with end users, optimizing channels for growth, and enabling data-driven decision making.