Manufacturer, Trex Company, is celebrating its 30th anniversary by laying out a strategy to double its business over the next four years, expanding beyond its core decking roots to become a defining brand for the entire backyard.

Founded in 1996 after entrepreneur Roger Wittenberg discovered a way to combine reclaimed wood fiber with discarded plastic film, the company effectively invented the composite decking category. Today, the manufacturer operates facilities in Virginia, Nevada and Arkansas, distributing products through more than 6,700 retail locations across six continents. Its portfolio has since grown to include railing, fencing, lighting, pergolas, outdoor kitchens and furniture.

The company’s growth strategy centers on continued investment in manufacturing capacity, product innovation and digital solutions. Trex also maintains its founding commitment to sustainability, manufacturing its composite decking from 95% recycled materials and upcycling over 6.4 billion pounds of plastic film to date.

“Our founders challenged the status quo by developing a better alternative to wood,” says Adam Zambanini, president and CEO. “That entrepreneurial spirit remains at the heart of who we are today. Creating the composite decking category was just the beginning. Today, our opportunity extends far beyond the deck.”

As part of its anniversary commemoration, Trex will host employee celebrations and executive leadership will ring the Opening Bell at the New York Stock Exchange later this fall. “We believe the next era of growth will come from helping consumers think beyond a deck to an entire outdoor living experience,” Zambanini adds, “and Trex is uniquely positioned to lead that evolution.”