The familiar hum of gas-powered landscaping equipment has long been a suburban staple. However, a quieter shift is underway. EGO POWER+, known for battery-powered residential tools, has launched EGO Commercial, a dedicated professional-grade brand, to persuade contractors to make the switch from gas to battery.

Marketing manager Brady Bjorkman and key account manager Jacob Callegan of Chervon North America, EGO’s parent company, outlined the strategy for addressing the real-world concerns of landscaping professionals.

A line built for the pros

The commercial line is visually and functionally distinct from EGO’s green residential tools. Bjorkman says that the EGO Commercial lineup is “purpose-built for contractor and municipality-focused users.”

While both lines share a forward-thinking design philosophy, professional crews require a different level of performance. “It’s all purpose-built. It doesn’t share any components with the residential line,” Callegan explains. “It’s designed for professional users who need performance and reliability. Unlike our residential tools, the commercial platform is built with charging solutions in mind.”

Central to this ecosystem is the PGX, a scalable charging system designed to manage large fleets of batteries. Callegan describes it as the “bread and butter” of the platform. The system allows a single charger to be expanded with daisy-chained docks, capable of charging up to 70 batteries overnight from one standard wall outlet. “There’s no comparative solution out there—that’s as efficient and scalable,” Bjorkman notes.

For remote work sites, a portable power bank can be integrated into the PGX chain, enabling crews to charge batteries on the go. Bjorkman comments, “It transforms charging into a productivity strategy. You can scale it however you need—set up in a trailer, at a facility or out in the field. It fits every solution.”

Making the switch

With the majority of the US landscaping market still relying on gas, converting businesses requires a tailored approach. According to Bjorkman, government legislation in states like Colorado and California is a driver, along with noise pollution limits on golf courses and HOAs.

In markets without such regulations, the selling point shifts to data via the EGO Fleet App. “The fleet app touches all our commercial tools. Users can track all their tools, trigger pulls, runtime, etc. and proactively budget for next season.”

The transition to battery is not uniform. Smaller companies, Callegan remarks, use quiet, fume-free operation as a niche selling point: “They can go into HOAs with noise ordinances or communities that prefer a quieter solution.” Larger firms are drawn to maintenance benefits. Bjorkman observes that most conversions are gradual. “We’re seeing a lot of people convert aspects of their crews right now. They’re not diving fully in and converting all at once—they’re slowly transitioning.”

Regarding power, a common concern, Callegan comments, “We really try to compete with gas. We build every aspect thinking we need to match the power—and I think we meet or exceed that.” To close the perception gap, EGO emphasizes product demonstrations, leaving tools with potential customers for weeks at a time.

Bjorkman concludes that the industry’s mindset is evolving: “People are waking up to the fact that battery might simply be the better operational solution.”

Read the full article in the April issue of Pro Landscaper USA.